Magnum Pleasureland is a virtual world dedicated to Magnum Ice Cream brand: an exclusive and surprising Metaverse made of chocolate mountains and caramel waterfalls, where virtual pleasure meets the real world. Users can explore this evocative Metaverse, discover all the details, directly purchase Magnum products, test their knowledge with a Trivia Quiz and take part in engaging activities, such as game challenges and special features allowing them to enjoy this experience the to the fullest.