Bresciaverse, an innovative approach to portraying the 2023 Italian Culture Capital

Jun 22, 2023 | Virtual World

The Metaverse is increasingly becoming a crucial touchpoint for engaging users and communicating new launches. Confindustria Brescia and Ance have embraced this trend by collaborating with The Nemesis to create a Metaverse. Through this immersive platform, they aim to showcase various areas of the city of Brescia and, most importantly, launch the innovative Fabbrica del Futuro project. This provides a novel and captivating way to discover and narrate the city's historical districts.

Confindustria Brescia, in collaboration with Ance, has joined the Web3 space by launching the Bresciaverse, offering users a truly one-of-a-kind experience by harnessing the possibilities provided by the Metaverse.

This represents an entirely innovative approach to showcasing the magnificent city of Brescia, the Italian Capital of Culture 2023, to those who may not have had the opportunity to explore them before.

But that’s not all. This project merges exploration, gaming and design.

Let's delve into more detail to discover what can be done within the Bresciaverse!

BRESCIAVERSE, THE NEW FRONTIER OF TOURISM

Bresciaverse represents a channel aimed at primarily engaging the younger generation, who is well-versed in gaming and familiar with the technical aspects of the Metaverse. However, it goes beyond that.

It also serves as an innovative way to introduce people from all around the world to the beauty and history that the city of Brescia has to offer. Users can access the platform for free via mobile app (available on both iOS and Android) or web browser. They can explore and interact within the 2023 Italian Capital of Culture as if they were physically there.

Bresciaverse provides a unique opportunity for virtual visitors to immerse themselves in the city's attractions, enabling them to experience its rich heritage from anywhere in the world.

We have meticulously reconstructed several significant historical locations within the city, such as the Castle, Capitolium, The Park, Vittoria Square, and, most notably, Confindustria Brescia and Ance buildings, which stand as the embodiment of the project, plus the architectural marvel of Fabbrica del Futuro. But how can users explore the Metaverse and uncover intriguing insights about the city?

Simply by navigating with their avatars (you are free to customize it according to your preferences, as we explain in this article) and interacting with the corners located in front of various buildings. These corners provide interesting and historical information about the respective areas. Moreover, upon entering the Metaverse, users can also view and listen to the Fabbrica del Futuro project through a streaming screen, immersing themselves in its vision for the future.

INTERACTIONS THROUGH CHALLENGES

As we are a Play and Earn platform, our Metaverses include challenges to make the experience dynamic and unique. To kick off Bresciaverse, we have developed a Trivia Game with questions about the city. Users who answer all the questions correctly will be rewarded with a highly exclusive skin: the lioness, the symbol of Brescia.

But that's not all. Users can also take part in a thrilling Speed Run through the city streets, competing against each other to earn our highly coveted cards. These cards play a crucial role in the Miners System (click here to learn more about the Miners system and its benefits).

Indeed, it represents a novel and innovative approach to telling the history of a city, allowing the interactive engagement with the city itself and with fellow users.

What are you waiting for? Just play!

Metaverse made easy.

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