In the summer of 2018 Formy Studio makes its appearance in the world of fashion with the presentation event of its first capsule hot stuff and the homonymous footwear.
In the summer of 2018 Formy Studio makes its appearance in the world of fashion with the presentation event of its first capsule hot stuff and the homonymous footwear.
Capsule collections, conceived to catapult into always different realities, are the peculiarity of the brand, which are accompanied by pop-up events, whose aim is that of giving tangible form tothe collections’ underlying concept.
The Atlas collection, released by the end of May, is the latest exciting project by Formy Studio, which sees protagonists colours and different shades, inspired by the homonymous collection of the famous painter Marco Petrus.
Given his strong passion for technology and the Gaming world, Formy chose The Nemesis to open his new virtual Store.
Users will be spawned in a virtual metropolitan skate park, as the mood of the collection, in which they can discover the garments of the Atlas collection, interact with each other and, above all, play gaming challenges to win fantastic products signed by Formy studio! A totally immersive experience that allows users to be protagonists playing with the brand’s products. The first challenge is a speed hunt in which players have to collect all the "Chrono Caps" in the shortest time possible. There will be time until Sunday 20/06 at midnight to be able to beat the record and win one of the three prizes. The Brand Formy is very attentive to its community and with the experience in The Nemesis wants to reinvent the concept of e-commerce offering customers an interactive experience enhanced by gamification.
