METABANKING: A NEW PHYGITAL APPROACH

The Metaverse opens up to new possibilities for interactions with users and allows people to engage with the brand in a closer way through their avatars. Banca Popolare di Sondrio's metabanking enables users to fully explore the world of banking free of charge.

Through its Metaverse corners, users can delve deeper into all bank's initiatives, from cultural to financial ones, and enjoy a truly immersive experience. It's a new way of experiencing the bank, with exclusive content about financial education and other opportunities that only the Metaverse can provide.

In The Nemesis Metaverse, users can access the world of banking through web or mobile (by downloading the Android or iOS app) and have finally a unique and transformative banking experience. 

Metabanking is poised to become an increasingly popular tool, particularly among tech-savvy younger users who are comfortable with this digital language and are eager to engage, interact, and explore the realm of banking on a familiar platform. This virtual approach meets their preferences, as they can immerse themselves in a world that resonates with them, without the need to physically visit a traditional bank branch.

METABANKING AS A POWERFUL TOOL TO BREAK DOWN BARRIERS WITH GENERATION Z

The latest IBM research highlights a potential disconnect between banks and Gen-Z when it comes to understanding customer needs.

“Over a third (34%) of Gen-Z do not believe that traditional banks understand their needs” 

By embracing metabanking, banks can foster a stronger relationship with the younger generation, building trust, and encouraging active participation in financial matters. The barrier of traditional banking is overcome, as the Metaverse becomes a familiar and engaging environment for young individuals to explore and interact with the bank, creating a more inclusive and accessible banking experience.

Users can chat live, share opinions, use reactions, and especially connect in a world that until that moment seemed dangerous or was perceived as hostile.

Banca Popolare di Sondrio is one of the first banks to understand how the Metaverse can truly be an important resource for the evolution of its communication and approach.

Thanks to our utility Land NFTs, new opportunities arise for financial advisors and new professions that technology fosters with its advancements.

Remember: Metaverse made easy. 

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