On September 22nd, Pepe Moder, the host of RADIONEXT on Radio24, conducted an interview with Alessandro De Grandi, CEO and Founder of The Nemesis, allowing him to share his perspective on the growing phenomenon of the metaverse. In an era where discussions about the metaverse seem to be at the forefront, it is important to delve into the insights of experts to gain a clearer understanding of what the metaverse truly means and what we can expect in the future.
Our CEO starts the interview by emphasizing that the term "metaverse" was coined 30 years ago by Neal Stephenson in his novel, and over time, the concept has evolved significantly. What's important to understand is that the metaverse is not a single technology, but rather a collection of technologies working together to create experiences in both the virtual and real worlds.
BLOCKCHAIN, CRYPTOCURRENCIES, AND INTEROPERABILITY
One of the key issues discussed during the interview concerns the use of blockchain and cryptocurrencies in the metaverse. Although not indispensable, these technologies play a fundamental role in ensuring interoperability between different metaverse platforms. User's digital assets will no longer be limited to a single platform but will be owned by the user themselves and easily transferable between different metaverses. For this reason, decentralization and interoperability are the pillars on which the true metaverse stands.
DECENTRALIZATION MATTERS
Another interesting point is the issue of decentralization in the metaverse. While the metaverse offers the opportunity to decentralize power and shape it according to the users' needs, Alessandro emphasizes that this vision has yet to be fully realized. Currently, decentralized technologies are facing challenges related to mass adoption: it is necessary to simplify the user experience and make these technologies accessible to everyone before achieving true mass adoption.
METAVERSES: PRACTICAL EXPERIENCES
The metaverse is not just an abstract concept but translates into practical experiences. In the case of The Nemesis, technologies like artificial intelligence, virtual reality, augmented reality, and blockchain are used to create engaging experiences that connect the virtual and real worlds. These experiences go beyond mere entertainment and include educational activities and experiences that connect different worlds.
BUSINESS WORLD AND THE METAVERSE
Finally, the focus of the discussion shifts to the experiences of businesses in the metaverse. While initial enthusiasm led many companies to purchase virtual land and invest significant capital, today we are witnessing a rationalization of investments and a more targeted approach: their main goal is to create meaningful experiences for their target audience and connect their Brand to these experiences.
Numerous leading Brands and influencers have already chosen The Nemesis to boost community engagement through entertaining gameplays and live events held in diverse and thrilling metaverses: Škoda, Arnette by Luxottica, Magnum by Algida, and Rai Cinema, just to name a few.
In conclusion, the metaverse is a constantly evolving concept, and the supporting technologies are still being improved. As we approach a more realistic vision of the metaverse, it is important to consider the issues of decentralization, interoperability, and mass adoption. The metaverse is not just a utopia but a collection of technologies taking shape and promising to considerably change how we live, work, and interact with the digital world.
For further insights, the full interview is available at the following link: https://www.radio24.ilsole24ore.com/programmi/radio-next/puntata/trasmissione-22-settembre-2023-6500-2407924739427363
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RadioNext is a weekly program by Radio 24, offering insights on digital transformation from entrepreneurs, managers, and professionals. It delves into the opportunities and impacts of this monumental shift.
Radio24, part of the Il Sole 24 Ore group, is an Italian station renowned for its focus on news, politics, economy, and topics of general interest.
Il Sole 24 Ore is one of the leading newspapers for economic and financial information in Italy and is considered an authoritative source of news and analysis on economics, finance, economic policy, and international affairs.
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