Starting with the launch of the Metaverse, the Škodaverse, we have embarked on a venture to keep the community actively engaged through thrilling events. Users interact with the Brand in an entirely novel manner, encountering experiences that only the Metaverse can provide.
November 10th, 2022, marks the official start date of the journey undertaken between The Nemesis and Škoda, with the launch of the Brand's automotive Metaverse: the Škodaverse. This event represents the Brand's entry into the Web3 space and its distinctive features, undoubtedly involving users in a significantly more immersive interaction than any traditional channel.
However, beyond the launch, designed to allow users to explore the Brand's new model, the journey is always ongoing due to new events and seasons. For instance, there was the Christmas challenge, where participants had the chance to earn a themed skin. Nevertheless, Škoda is unquestionably intertwined with the sports industry, as evidenced by our collaboration on the two extraordinary recent events.
Given the positive feedback from users, we organized unique experiences within the Metaverse during the 2023 IIHF Ice Hockey World Championship. But that's not all. In July, cycling took the spotlight in the Metaverse, thanks to a project created in collaboration with We Love Cycling.
Let's delve into all the details in the article!
THE ŠKODAVERSE LAUNCH
Users engaged in challenges with the opportunity to earn rewards, ranging from our in-game Cards, valuable for the Miner System, to NFTs and physical experiences. “Play And Earn” is one of the fundamental pillars on which our platform is built, and it's what allows even those unfamiliar with the Brand to approach and get to know it.
Undoubtedly a one-of-a-kind experience for users, made possible by the endless possibilities provided by the Metaverse technology.
WE LOVE CYCLING TOUR IN THE ŠKODAVERSE
Škodaverse is more than just a Metaverse; it's a continuous experience for users. Depending on events and seasons, users can dive into new adventures. We're already preparing a surprise, but in the meantime, why not take a tour of the Metaverse?
Metaverse made easy.
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